WhatTyre Tyre of the Year Awards

WhatTyre Tyre of the Year Awards 2024

Tyre of the Year 2024: Hankook iON evo

The WhatTyre Tyre of the Year Awards identify the best tyres widely available in the UK in nine different applications. The awards also identify one Tyre of the Year that has demonstrated outstanding, segment-defining qualities over the preceding 12 months.

The awards are designed as a gateway into the comprehensive car and SUV tyre website for consumers, using the Tyrescore algorithm to help motorists find the best tyres for them.

Focusing on the top-testing products, the awards also reflect WhatTyre’s mission statement to be an independent and impartial guide to tyres for everyday drivers, helping to raise the level of conversation about tyres. Click the winning tyres to read the full articles, which also offer alternative recommendations in each category.

Below, you can find lists of winners from previous years, with links to articles about the winning, highly recommended, and commended tyres.


WhatTyre Tyre of the Year Awards 2023

Tyre of the Year 2023: Michelin CrossClimate 2 SUV

The WhatTyre Tyre of the Year Awards identify the best tyres widely available in the UK in nine different applications. The awards also identify one Tyre of the Year that has demonstrated outstanding, segment-defining qualities over the preceding 12 months.

The awards are designed as a gateway into the comprehensive car and SUV tyre website for consumers, using the Tyrescore algorithm to help motorists find the best tyres for them.

Focusing on the top-testing products, the awards also reflect WhatTyre’s mission statement to be an independent and impartial guide to tyres for everyday drivers, helping to raise the level of conversation about tyres. Click the winning tyres to read the full articles, which also offer alternative recommendations in each category.

Below, you can find lists of winners from previous years, with links to articles about the winning, highly recommended, and commended tyres.


WhatTyre Tyre of the Year Awards 2022

Tyre of the Year 2022: Continental SportContact 7


WhatTyre Tyre of the Year Awards 2021

Tyre of the Year 2021: Goodyear Vector 4Seasons Gen3


How the awards are judged

The WhatTyre Tyre of the Year Awards begin with the Tyrescore algorithm. This dynamic, objective measurement, continuously developed and refined by experienced tyre industry journalists, awards every tyre available in the UK market a mark out of ten using several different data sources:

  • European tyre label data
  • Our unique database of European magazine tyre tests
  • ESG accreditaton for the manufacturers responsible for each brand
  • Credit for OE homologation
  • More data points added every year

The independent panel uses this data alongside a range of criteria identified for each category – read more about how these criteria are set in each individual article.

Winners and recommendations

In order to chose the winners, our independent panel whittles the nominations down to a Winner and other Highly Recommended or Commended products by further interpreting the results of the shortlist. This takes into account the context of the data and each tyre’s strengths and weaknesses. From here, a winner is chosen in each category and a single overall tyre of the year.

The best tyres in each category are awarded a special rosette certifying the quality of the product.

WhatTyre Tyre of the Year Award Categories