Featured News
Pirelli P Zero – all new, with 40 years of tradition
1 Apr 2025
A fifth generation of the Pirelli’s 1985-introduced flagship range has arrived. The Italian brand tells us that this latest Pirelli P Zero “has two key strengths” – excellence in performance and safety – thanks to improved handling on wet and dry surfaces as well as reduced braking distances. It achieved these and other breakthroughs using advanced development technologies.
Recent News
Bridgestone eggs drivers on to Easter tyre safety
17 Apr 2025
As thousands of families prepare for the Easter Bank Holiday getaway, Bridgestone is reminding drivers to check their tyres before setting off - and to make road safety their top priority this spring. The advice comes as part of the company’s wider Road Safety Hero campaign, which emphasises the importance of regular tyre checks.
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Price/Performance: Hankook dethrones King Continental as Auto Bild best brand
15 Apr 2025
Auto Bild, one of Europe’s best known motoring publications, has named its tyre brands of the year. It asked readers to vote for their most trusted brands in all areas of the automotive sector, and for tyres they could elect firms in the categories of Quality and Price/Performance. For the past seven consecutive years German tyre brand Continental had taken first place in both – but not in 2025.
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Kumho – Test result demonstrates commitment to exceptional tyres
15 Apr 2025
In March 2025 we shared the results of the 225/40 ZR18 tyre test from Die Reifentester, an experienced team of journalists and tyre developers based in Germany. Three tyres gained the highest rating of ‘very good’, one of these being a newcomer from Kumho. The recently launched Ecsta Sport excelled across the board in its inaugural tyre test appearance.
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Hankook iON Evo wins Auto Bild electric vehicle tyre test
11 Apr 2025
Auto Bild has made the Hankook iON Evo the top product in its electric vehicle test. The winner of the 2024 WhatTyre Tyre of the Year and Electric Car Tyre of the Year impressed the German motoring magazine’s testers with its all-round abilities, notably matching Continental’s PremiumContact 7 at the top of the table in wet performance. All eight tyres were tested in size 215/55R18 99V/Y.
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Goodyear highlights comparative testing success
11 Apr 2025
Goodyear is getting a good sound out of its tyre test trumpet, with several leading European motoring publications and associations favourably rating its tyres in their summer 2025 comparative tests. Four separate tests praised the Goodyear Eagle F1 Asymmetric 6 and EfficientGrip 2 SUV for their mileage and well-balanced performance. Read details of these tests – and others – on WhatTyre.com.
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Davanti debuts Protoura Race track tyre
11 Apr 2025
The team at Davanti Tyres confirm that the first track tyre in the Davanti range is now available to purchase. The Davanti Protoura Race is produced in sizes for 13- to 18-inch rims and “designed to provide unbeatable performance on the track.” Davanti Tyres is supporting the new track tyre’s release with engagements in motorsport activities, including the Swift Sport Challenge that got underway for 2025 at Brands Hatch last weekend.
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