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Yokohama becomes Everything Electric event partner

16 Mar 2024
Yokohama Tyres will further demonstrate its commitment to supporting drivers of electric vehicles (EVs) by becoming the latest event partner of the Everything Electric London. Taking place at London ExCel from 28 – 30 March, the event, formerly called Fully Charged LIVE, will showcase not only the latest in electric cars, but also the latest in home energy and clean energy solutions too.
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Bridgestone Turanza summer car tyre range delivers on regular driver priorities

12 Mar 2024
The Bridgestone Turanza 6 summer touring car tyre is designed with regular motorists’ needs and expectations. Suitable for combustion engine-powered cars or the latest electric vehicles, the tyre harnesses Bridgestone’s efficiency and sustainability boosting Enliten technology to enhance battery range or reduce fuel consumption, while also offering “best-in-class” wet grip. The tyre builds on Bridgestone’s award-winning Turanza T005 and the T001 Evo, with a tyre well balanced for UK road conditions and the wide range of cars now on the country’s highways.
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BMTR Birmingham wins Pirelli Performance Centres, 4×4 dealer accolades

12 Mar 2024
BMTR Birmingham has become Pirelli’s Performance Centre (PPC) of the Year and 4x4 Key Dealer of the Year. The two awards recognise the tyre retailer's "commitment to excellence" and its "outstanding" automotive service,. Pirelli said. This is the fifth time BMTR has been crowned PPC of the Year. Its Birmingham store is the flagship of the network and Birmingham’s largest retail tyre warehouse, according to BMTR.
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Spring 2024 debut for Vredestein Ultrac Pro UUHP tyre

12 Mar 2024
Apollo Tyres has launched its new Vredestein Ultrac Pro ultra-ultra-high-performance (UUHP) tyre. Available in 18- to 24-inch rim diameters, Ultrac Pro caters to a wide range of high-performance vehicles. As evidence of the Ultrac Pro’s performance credentials, the tyre maker points to independent testing conducted by Applus+ IDIADA. Aesthetics come courtesy of Apollo Tyres’ collaboration with Italdesign, a partnership that celebrates its 25th anniversary this year.
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Bridgestone, Kwik Fit commit to longer-term, bigger presence at The British Motor Show

8 Mar 2024
Bridgestone and Kwik Fit have extended their partnership with the British Motor Show (15-18 August 2024 at Farnborough International) for a further two years. The tyre manufacturer first attended the event in 2022. In 2024, partnering with Kwik Fit, Bridgestone will be the official tyre partner of The British Motor Show as well as being the exclusive partner sponsor of the Motorsport and Modified Arena and Hall at the event.
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Refreshed site for Prinx car tyre range

8 Mar 2024
Prinx arrived in Europe last year and is positioning itself as a sustainability focused car tyre brand. It invites consumers to get to know the range better via its redesigned prinxtire.eu website, which combines “modern design with numerous new features” for end consumers, dealers and the press.
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