Featured News
Better alternative – Auto Bild Sportscars tests all-season tyres
7 Nov 2025
Auto Bild Sportscars argues there is no alternative to “genuine summer tyres” for those wanting “to get the best possible performance out of a sports car on the asphalt,” at least in the warmer months of the year. But UK summers are a fleeting phenomenon, and tyres that deliver top performance in warm weather can struggle on winter roads. All-season tyres offer a practical alternative; the performance motoring publication has tested ten products in 225/45 R18.
Recent News
Falken targets all-season UHP market
11 May 2023
The latest tyre to join the Falken Euroall Season line-up is “designed specifically for high-performance vehicles” with a focus on “good all-round winter performance,” Falken Tyre Europe tells us. The Falken Euroall Season AS220 Pro is available in 46 dimensions.
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Pirelli partners with Goodwood Festival of Speed
10 May 2023
The Goodwood Estate today announced a multi-year partnership with Pirelli that makes the Italian tyre brand the new exclusive tyre partner to the Goodwood Festival of Speed. The deal with Pirelli replaces the five-year agreement with Michelin that concluded in 2022.
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Prinx arrives with EV-specific & all-season tyres
10 May 2023
Having sold 18.5 million tyres last year and with revenues approaching £1 billion, Prinx Chengshan is well established as a tyre maker. The company is already present in the UK with its Austone and Fortune brands and in 2023 is launching its flagship Prinx range here. The first three tyre lines to arrive include two products for electric vehicles as well as an all-season tyre.
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BTCC: Goodyear supplying ‘Option’ tyre compound
8 May 2023
The ‘Option’ slick compound tyre has returned to the British Touring Car Championship at Brands Hatch following calls for its reintroduction from drivers and teams. Goodyear brought the Option to last weekend’s BTCC round at Brands Hatch, ending the practice of providing a single slick tyre at each round, as had been the case ever since the championship embraced hybrid power in 2022.
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Audi fitting Continental SportContact 7 tyres on RS 6 Avant performance
10 May 2023
WhatTyre’s Tyre of the Year 2022 is a factory fitment on the Audi RS 6 Avant performance. With Continental gaining global approval for equipping this Audi model with a 22-inch fitment, in numerous markets including the UK and Ireland the tyre of choice is the SportContact 7 AO Silent in size 285/30 ZR 22 101Y XL FR.
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Lancia concept car wears Goodyear tyres
18 Apr 2023
Customisation, aerodynamics, and design – for Goodyear, these qualities “lie at the heart” of its collaboration with the reborn Lancia brand. Goodyear was the manufacturer of choice to produce a bespoke tyre for the Lancia Pu+Ra HPE concept car, the first vehicle of the new Lancia era and a full-electric car that “represents the vision of the brand in terms of design, interior home feeling, sustainability, electrification and technology.”
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