New Tyres

Yokohama Europe previewed its latest 4x4 tyre, the Geolandar A/T4, alongside the Geolandar CV S4 all-season SUV tyre in the snow of the Swedish Arctic at the start of March. The event also showcased the rest of the company’s western European and Nordic friction winter tyre range and gave an update on the European business’s strong growth and continued plans for a European tyre manufacturing facility.

The Bridgestone Turanza 6 summer touring car tyre is designed with regular motorists’ needs and expectations. Suitable for combustion engine-powered cars or the latest electric vehicles, the tyre harnesses Bridgestone’s efficiency and sustainability boosting Enliten technology to enhance battery range or reduce fuel consumption, while also offering “best-in-class” wet grip. The tyre builds on Bridgestone’s award-winning Turanza T005 and the T001 Evo, with a tyre well balanced for UK road conditions and the wide range of cars now on the country’s highways.

Apollo Tyres has launched its new Vredestein Ultrac Pro ultra-ultra-high-performance (UUHP) tyre. Available in 18- to 24-inch rim diameters, Ultrac Pro caters to a wide range of high-performance vehicles. As evidence of the Ultrac Pro’s performance credentials, the tyre maker points to independent testing conducted by Applus+ IDIADA. Aesthetics come courtesy of Apollo Tyres’ collaboration with Italdesign, a partnership that celebrates its 25th anniversary this year.

Bridgestone and Kwik Fit have extended their partnership with the British Motor Show (15-18 August 2024 at Farnborough International) for a further two years. The tyre manufacturer first attended the event in 2022. In 2024, partnering with Kwik Fit, Bridgestone will be the official tyre partner of The British Motor Show as well as being the exclusive partner sponsor of the Motorsport and Modified Arena and Hall at the event.

A new company dedicated to making low-volume racing and specialist tyres has been founded under the name Nova Motorsport. The brand is backed by its parent company, the UK rubber compounder SPC Rubber Group, and managing director Paul Hallas. He said Nova Motorsport will focus “solely on low-volume racing and specialist tyres,” with its first products and international partnerships due to be announced soon and throughout 2024. The brand has a website and social media channels in place, and will take its public bow at Retromobile – The Classic Car Show in Paris (31 January to 4 February 2024, Hall 1, Stand M-002).

Falken's has expanded the sizes available in its latest all-season and winter tyre ranges. The brand has added the Euroall Season AS220 Pro all-season tyre to its range in 45 sizes, and increased the available sizes of its Eurowinter HS02 and HS02 Pro winter tyres, available now in 45 and 74 sizes respectively.

The Korean tyre manufacturer Kumho has developed a tyre made from 80% sustainable materials. The tyre replaces petrochemicals with sustainably sourced and recycled materials. The company has a target to develop products made entirely of sustainable materials by 2045.

With the launch of two new products, Nokian Tyres is refreshing its summer tyre range. The Nokian Tyres Powerproof 1 and Wetproof 1 will debut in time for summer 2024 in a range of 99 car, CUV and SUV fitments for 15” to 20” rim diameters and T, H, V, W and Y speed ratings.

To celebrate the expansion of the brand’s distribution across London, Enso is offering a special promotion to make its segment-leading double-A rated specialist EV tyres more accessible to London’s electric taxi driver community. Specifically, taxi drivers can enjoy a 50 per cent discount, reducing the cost of a set of four Enso EV tyres, including fitting and VAT, to only £240.