The Goodwood Estate today announced a multi-year partnership with Pirelli that makes the Italian tyre brand the new exclusive tyre partner to the Goodwood Festival of Speed. The deal with Pirelli replaces the five-year agreement with Michelin that concluded in 2022.
Pirelli says it will work with Goodwood to create “a number of exciting activations” on and off the hillclimb. The company’s presence at this year’s Goodwood Festival of Speed, which takes place from 13 to 16 July, will include two exhibition spaces that illustrate key elements of the company: 150 years of evolution in high-tech products, racing spirit, art and culture, and sustainability. One of the spaces will be dedicated to the P Zero family of tyres, where three new products will be previewed to mark the “imminent renewal of Pirelli’s entire high-end range.”
“Pirelli has an outstanding reputation for excellence and innovation, qualities that make them a welcome addition as a Goodwood partner,” says Goodwood owner, The Duke of Richmond. “As the leader in the prestige tyre market and the official supplier of tyres to F1, the pinnacle of motor racing, we are excited to have them on board for the 30th anniversary of Festival of Speed.”
Marco Tronchetti Provera, executive vice-chairman and chief executive officer of Pirelli, adds: “I’m pleased that Pirelli is partnering with the Goodwood Festival of Speed. It is an excellent fit for us. As a market leader in high end tyres, Pirelli feels at home among the world’s leading premium and prestige carmakers. This also goes for the Festival’s attention to motorsport, an area we have been involved in since 1907. Finally, and importantly, we identify with and appreciate the Festival’s interest in new forms of sustainable mobility, as we are focused on developing new technologies to make mobility ever more sustainable.”
First staged in 1993, the Goodwood Festival of Speed presented by Mastercard is billed as the world’s largest automotive garden party and is set against the spectacular backdrop of Goodwood House in West Sussex. Over 600 cars and motorcycles spanning the history of motoring and motorsport take part along with legendary figures from the automotive world. Highlights include Future Lab, Electric Avenue, Forest Rally Stage, F1 paddock, Drivers’ Club, GAS Arena, Cartier Style et Luxe Concours d’Elegance, Aviation Exhibition and Bonhams Auction.