Linglong

Sharing the results of both its main summer 2022 test of 50 tyres and the performance-oriented Auto Bild Sportscars tyre test, European publication Auto Bild wrote that the days of Chinese-made tyres failing such tests due to outdated technology are well and truly behind us. The magazine’s tyre testers were particularly impressed about one product from China and look forward to pitting it against the competition at a later date.

Michelin has once again topped the tyre table within Brand Finance’s ranking of the world’s strongest and most valuable brands. This calculation doesn’t include everything but Michelin achieved a brand value of US$7.7 billion and a brand strength index score of 85.8 out of 100. And what’s more, the 2022 result saw Michelin extend its lead over second-placed Bridgestone.

Major Chinese tyre manufacturer Linglong is launching a range of Master tyres designed specifically for the European market. Its new ultra-high performance tyre, the Sport Master is a big leap forward for Linglong. This is especially true of the new tyre's ability in wet road conditions. The manufacturer says the tyre has recorded a 17% improvement over its previous UHP products. The tyre gets the A grade on the tyre label for wet grip. The tyre has also been designed with technologies from Linglong's race-winning racing tyres. These technologies were proven as the Linglong Tire Drift Team Orange won two annual championships in the Japanese D1 Grand Prix 2020.

Consumers are more likely to favour brands of tyre factory-fitted on performance or prestige cars. It’s no wonder then that all leading tyre makers strive to gain original equipment approvals. Linglong Tire recently scored a coup when FAW Group chose its tyres for what’s said to be China’s most expensive car, the Hongqi L5.