Yokohama ends Chelsea shirt sponsorship

Yokohama ends Chelsea shirt sponsorship

Yokohama has ended its Chelsea shirt sponsorship after “five very successful years”. However, the Japanese tyre manufacturer will now be the team’s Official Global Tyre Partner.

Mobile network Three has since been named as the new shirt sponsors in a three-year deal. Three’s logo will appear on all of Chelsea’s shirts from 2020/21, including Chelsea Women and Academy sides as well as the men’s team.

Chelsea’s statement follows rumours that the football team was considering a new shirt sponsor.

Yokohama’s £200 million five-year sponsorship contract with Chelsea was the second biggest in the Premier League when it was announced in 2015. The current deal, which ends this season, has therefore been worth approximately £40 million (€44.5 million) per year.

In the five years of Yokohama’s shirt sponsorship, the Chelsea men’s team were crowned the 2016/17 Premier League champions. They also lifted the FA Cup in 2018. And last season won the Europa League trophy. Chelsea Women won their league and cup double during this period. And the Academy sides continued a long run of success in the FA Youth Cup.

Masataka Yamaishi, president and chairman of the board of the Yokohama Rubber Co. Ltd, added: “Chelsea is a world-class football club and we have been proud of our partnership and presence on the prestigious shirt for the last five years. Yokohama and Chelsea have many shared values, including a dedication to high performance and innovation, which has resonated with fans and our customers alike around the world. We’ve shared many successes together so far in our story, and we are pleased to be able to continue building on this with our renewed partnership.”



Related news

Yokohama G.T. Special Classic – modern tyre tech for older cars

12 Mar 2019
Pristine examples of the 240Z, RA28/TA28 Celica and the like fetch top whack these days, and fastidious owners daren’t overlook the tyres in their quest to maintain their pride and joy in original condition. A new replacement tyre from Yokohama may help here – from this summer, the Yokohama G.T. Special Classic will be available in three sizes – 165/80R15 87H, 175/80R14 88S and 165/80R14 85S.
Read Article

Yokohama shows classic car tyres at Autosport

21 Jan 2020
Interest in classic cars has boomed over the past decade and with it demand for authentic-looking tyres. Yokohama is increasing its activities here and presented several ranges at Autosport International. Rally legend Paddy Hopkirk even stopped by to lend a hand.
Read Article

Yokohama targets hobby off-roaders with Geolandar X-MT

6 Mar 2019
Having cut its teeth scrabbling over rocky trails in North America, the Yokohama Geolandar X-MT is ready for off-road action this side of the pond. The 4x4/SUV range will go on sale in markets across Europe this spring.
Read Article

A street sports tyre from Yokohama –Advan Neova AD08RS

6 Mar 2019
Advan is the flagship tyre brand from Yokohama, and a new member of the Advan family is coming our way. The first sizes of Yokohama Advan Neova AD08RS street sports tyre arrive this spring. Yokohama will gradually release a total of 31 dimensions, ranging from 185/55R15 82V to 255/30R19 91W.
Read Article

Chelsea make Tyre Safety Month video

8 Oct 2019
Europa Cup Champions Chelsea and Yokohama have produced a video to help raise awareness of this year’s tyre safety month. Tyre safety month encourages motorists to carry out regular tyre safety checks such as ensuring their tyres are inflated to the correct pressure and they have adequate tread depth.
Read Article

Featured Tyres