Europa Cup Champions Chelsea and Yokohama have produced a video to help raise awareness of tyre safety month. Tyre safety month encourages motorists to carry out regular tyre safety checks to make sure their tyres are inflated and have adequate tread depth.
The video, which can be seen on social media platforms throughout October, includes Premier League stars like Callum Hudson-Odoi, Mason Mount and Kurt Zouma. The players call upon football fans to check their tyres before they take to the road.
Commenting on the launch, Yokohama HPT MD David Seward said: “…we know that far too many drivers don’t make the most basic of tyre safety checks…By teaming up with some of Chelsea’s star players, we hope to be able to reach out to some of those who would otherwise ignore this advice, encouraging them to make these important checks.”
TyreSafe chairman Stuart Jackson said: “A significant number of tyre-related incidents on Britain’s roads could be avoided if drivers carried out routine checks on a regular basis. To achieve that, there needs to be greater awareness among motorists of the importance of ensuring their tyres’ pressures are correct…and are in general roadworthy condition. Having some of the best footballers in Europe sharing that message, thanks to Yokohama and Chelsea, provides an opportunity for potentially millions more people to be made aware in an engaging and impactful way.”