Top 10 factors that would make drivers buy an electric car

Published by Andrew Bogie
22nd May 2020
Top 10 factors that would make drivers buy an electric car

(But 57 per cent of drivers are still too daunted to make a purchase)

The top ten factors that would make a driver buy an electric car include trusting the technology, saving money, convenient and quick charging, and being able to travel a long distance on a single charge.

The survey in January by Opinium of 2000 UK drivers, commissioned by InsuretheGap, a leading supplier of GAP (Guaranteed Asset Protection), reveals, however, that over half (57 per cent) of drivers are still too daunted by the issues around electric vehicles to buy one (men 54 per cent and women 59 per cent). Older drivers are even more likely to feel this (over 55s, 62 per cent, and 18 – 34s, 50 per cent).

73 per cent also say that owning an electric car is not feasible as charging points are too scarce, rising to 80 per cent of over 55s. Rural dwellers (77 per cent) are more likely to say this, than urban drivers (64 per cent).

Urban areas currently have the highest concentration of battery electric and plug-in hybrid cars, with Greater London, the highest (26,513), followed closely by Birmingham (24,431) and Peterborough (12,493).

A fifth (21 per cent) of drivers say their mileage is also too high to make an electric car practical (men 23 per cent and women 19 per cent).

The survey finds the top ten factors that would sway drivers to buy an electric car are:

  • 66 per cent want quick and convenient charging: Drivers want to be able to charge their car at home quickly, and 39 per cent also want a battery that can be charged in less than ten minutes
  • 56 per cent want to save money: Drivers want an electric car with lower running and maintenance costs than a petrol / diesel car, and which will decrease their taxes or not add significantly to their electricity bill
  • 48 per cent want to be able to travel at least 200 miles on a single charge
  • 43 per cent want the battery to last for at least a few years
  • 39 per cent want a government grant towards the purchase of an electric vehicle. Some low emission vehicles are eligible for a government grant of up to 35 per cent of the purchase price, up to a maximum of £3,000
  • 34 per cent need to trust the technology
  • 31 per cent want a driving performance as good as a traditional petrol/diesel car
  • 24 per cent want to know that they are contributing to helping the environment
  • 24 per cent want to know that the car will hold its value
  • 20 per cent want to know that the car’s electric battery is recyclable

Ben Wooltorton, chief operating officer of InsuretheGap.com, said: “Sales of electric vehicles (EVs) more than doubled last year which shows that car buyers are starting to see them as a real alternative to petrol and diesel; and as the infrastructure to support EVs improves and prices become more competitive, this trend can only continue.

“The current COVID-19 crisis might also cause people to have different vehicle needs in the future, if they’re working from home more and also perhaps not travelling as far or as often. But there’s no doubt that take-up is dependent on the physical infrastructure being in place to support EVs.”