Tyre News

BMTR Birmingham has become Pirelli’s Performance Centre (PPC) of the Year and 4x4 Key Dealer of the Year. The two awards recognise the tyre retailer's "commitment to excellence" and its "outstanding" automotive service,. Pirelli said. This is the fifth time BMTR has been crowned PPC of the Year. Its Birmingham store is the flagship of the network and Birmingham’s largest retail tyre warehouse, according to BMTR.

Anyone searching for 205/55 R16 tyres online will be spoiled for choice. This tyre size has been a bestseller for many years, with popular compact cars such as the VW Golf, Audi A3, Vauxhall Astra and Seat Leon wearing 205/55 R16 tyres as standard equipment. The broad range of brands and models for this dimension can complicate the process of buying replacement tyres, but Auto Bild helps here with its 2024 summer tyre test.

Bridgestone and Kwik Fit have extended their partnership with the British Motor Show (15-18 August 2024 at Farnborough International) for a further two years. The tyre manufacturer first attended the event in 2022. In 2024, partnering with Kwik Fit, Bridgestone will be the official tyre partner of The British Motor Show as well as being the exclusive partner sponsor of the Motorsport and Modified Arena and Hall at the event.

Prinx arrived in Europe last year and is positioning itself as a sustainability focused car tyre brand. It invites consumers to get to know the range better via its redesigned prinxtire.eu website, which combines “modern design with numerous new features” for end consumers, dealers and the press.

Apollo Tyres has launched its new Vredestein Ultrac Pro ultra-ultra-high-performance (UUHP) tyre. Available in 18- to 24-inch rim diameters, Ultrac Pro caters to a wide range of high-performance vehicles. As evidence of the Ultrac Pro’s performance credentials, the tyre maker points to independent testing conducted by Applus+ IDIADA. Aesthetics come courtesy of Apollo Tyres’ collaboration with Italdesign, a partnership that celebrates its 25th anniversary this year.

New motorsport tyre brand Nova Motorsport has become the official tyre supplier to Scandinavia's RallyX Championship. The five-year agreement starts with the 2024 season opener in Sweden (10-11 May), covering the five further events and 10 races in total. The championship has previously used Avon branded tyres, and Nova Motorsport will commence its supply deal with the world leading ACB11 rallycross tyre. Nova has acquired the rights to sell products under the Avon Motorsport and Avon Racing brands from Cooper Tire owner Goodyear. Nova added that it is making a “firm commitment to uphold the legacy, performance and quality of Avon Motorsport products.”