The launch of the BFGoodrich Advantage and BFGoodrich Advantage SUV in 2020 sees the American brand – which is celebrating its 150th anniversary this year – renew its entire summer tyre line-up for the UK and Europe. These two ranges offer a wide range of fitments for saloons, hatchbacks and SUVs.
Michelin, which owns and produces the BFGoodrich brand, developed both products with performance characteristics such as wet and dry grip, road holding and handling in mind. Low rolling resistance and ride comfort were also priorities. The tyre maker adds that their “significantly superior performance in comparison with their previous-generation equivalents” is the “fruit of extensive work” on both their tread band and the design of their self-locking sipes which minimise tread-block movement.
These innovations combine to shorten braking distances:
• According to Michelin’s own testing using the previous-generation G-Grip as comparison, the BFGoodrich Advantage stops 2.4 metres shorter (80km/h to 20km/h) on wet surfaces. In the dry it stops 1.5 metres shorter (100km/h to 0km/h).
• Michelin found that the BFGoodrich Advantage SUV range stopped 2.9 metres shorter than the prior-generation G-grip SUV in wet conditions (80km/h to 20km/h). On dry surfaces, it stopped 1.1 metres shorter (100km/h to 0km/h).
Each of the two new ranges carries an EU tyre label rating of ‘A’ for wet grip. Meanwhile, the improved rigidity provided by self-locking sipes has led to a generational reduction in rolling resistance and thus fuel consumption savings.
Both ranges are positioned in the intermediate segment of the market, where Michelin says they will offer a combination of performance and an affordable price tag. The BFGoodrich Advantage comes in a choice of 99 aftermarket sizes. The BFGoodrich Advantage SUV comes in 23 different sizes, with a further 20 sizes arriving in 2021. Customers can customise their tyres by applying optional BFGoodrich stickers on the sidewalls.