New motorsport tyre brand Nova Motorsport has become the official tyre supplier to Scandinavia’s RallyX Championship. The five-year agreement starts with the 2024 season opener in Sweden (10-11 May), covering the five further events and 10 races in total. The championship has previously used Avon branded tyres, and Nova Motorsport will commence its supply deal with the world leading ACB11 rallycross tyre. Nova has acquired the rights to sell products under the Avon Motorsport and Avon Racing brands from Cooper Tire owner Goodyear. Nova added that it is making a “firm commitment to uphold the legacy, performance and quality of Avon Motorsport products.”
RallyX is comprised of six categories headlined by the elite 600-horsepower four-wheel-drive Open 4WD class. Nova said it represents the ultimate racing cauldron for it to demonstrate the technical excellence and competitive superiority of its products. The company said its acquisition of Cooper’s residual stock “will ensure uninterrupted, consistent service and supply, providing competitors and enthusiasts with an unrivalled racing experience.”
Nova Motorsport senior product category manager Matthew Vincent has been involved in various rallycross championships around the globe over the last 15 years and was instrumental in the development of the ACB11 rallycross tyre during that time. Vincent will continue to work closely with the RallyX Championship to provide the best product for the series.
He commented: “I am excited to join Nova Motorsport and have the opportunity to build on the success of the ACB11 rallycross tyre with the RallyX Championship tyre supply agreement. With Nova Motorsport’s commitment to research and development and this new partnership, the ACB11 rallycross tyre will continue to be the leading product on the market, as Nova Motorsport develops further new products in the future.”
Andreas Eriksson, RallyX promoter, said: “We are delighted to welcome Nova Motorsport as our privileged partner for the next five seasons. This collaboration will enable RallyX to consolidate its presence and provide a solid platform for drivers who aspire to a promising future in rallycross.”
