Manchester City Football Club has signed a fourth partnership agreement with Nexen Tire. If the shirt number in the official photo is anything to go by, the latest multi-year deal extends to 2026 and thus covers the club’s tenth anniversary with the tyre maker.
The partnership commenced in 2015 and initially gave Nexen Tire an advertising presence within Manchester City’s home stadium as well as other marketing opportunities. The tyre maker’s logo made its way onto players’ shirts in 2017 when Nexen Tire became the first-ever sleeve sponsor within the English Premier League, an arrangement that runs until the end of the current season.
Reviewing the journey so far, Nexen Tire says its relationship with Manchester City “has been a remarkable success story” by “any measure.” During their time together, the club has won four Premier League titles while the tyre manufacturer has ushered in “a new era of mobile transformation on a worldwide scale” with the opening of its Europe plant as well as a global central R&D centre in Korea.
A collaboration to inspire
“We are very excited to continue our long-term partnership with Manchester City, which will surpass a decade of collaboration by the end of the new term,” says Travis Kang, global chief executive officer of Nexen Tire. “Both parties are aligned to support and back each other up while inspiring people through our collaboration. This long-term partnership will allow us to innovate and grow internationally as Nexen Tire continue to expand our market and product offering.”
“Nexen Tire has been part of the City family for a long time and this new extension will take us to more than a decade of partnership,” adds Ferran Soriano, chief executive officer at City Football Group. “We have shared and enjoyed historic and very successful moments, celebrating 12 trophies together. We want to thank Nexen for their continued commitment, support and inspiration and we are looking forward to working together throughout the next term, for more innovation and celebrations.”
Continued marketing initiatives
The extended partnership will see Nexen Tire continue to engage its marketing initiatives while focusing on its brand identity, “We Got You,” as a commitment to its customers, fans, and partners.
In addition, as part of preparations for the 2023/24 season, Manchester City’s men’s team will travel to the tyre manufacturer’s homeland of South Korea in July of this year. Last but not least, a super-sized (inner & upper) LED screen at Manchester City’s home stadium will be upgraded.