Writing messages in the sand is a long-standing seaside tradition that inspired Ford and the RNLI to create a way of spreading safety messages across miles of beaches using its vehicles. The tide tracks campaign, as it is known, began in 2020 but continues today.
The custom tyres are made from a mould of each water safety message. The mould creates a rubber tyre sleeve that is wrapped around one of the RNLI’s Ford Ranger’s tyre tread and fixed into place permanently.
Speaking when the campaign began, Andy Barratt, managing director at Ford of Britain said: “We’ve been delighted to continue supplying vehicles to the RNLI, and support the outstanding work they do to keep us all safe. It’s very exciting to see our Ford Ranger being used to spread these important water safety messages”.