A recent survey by Apollo Tyres Ltd reveals that 45% of UK drivers purchase new tyres without understanding tyre labels, which provide critical information on safety and performance. These labels, similar to those on household appliances, rate tyres on wet grip, fuel efficiency, and noise levels. Despite EU regulations since 2012—and stricter rules introduced in 2021—requiring retailers to share this data, only 16% of UK motorists were informed about tyre labels during their last purchase, the lowest among eight European countries surveyed (average 34%).
Younger drivers (ages 18-24) are more aware, with 54% familiar with tyre ratings, compared to just 26% of those over 65. Men (22%) also show greater awareness than women (10%). The survey found that 40% of drivers say knowing these ratings would influence future tyre purchases.
To bridge this knowledge gap, drivers can use our search and comparison tool, WhatTyre.com, a user-friendly platform that simplifies the process of understanding tyre labels. WhatTyre.com provides detailed, easy-to-read information on tyre performance, including wet grip, fuel efficiency, and noise ratings, alongside expert reviews and comparisons. By using this tool, consumers can make informed decisions, ensuring they select tyres that match their safety needs, driving habits, and budget, ultimately enhancing both road safety and value for money.
