Goodyear UK has put its Goodyear Vector 4Seasons Gen-3 on TV. The campaign is set to reach 50 million impressions across UK drivers, including viewers on Quest, DMAX, Discovery Turbo, Eurosport and Food Network.
Goodyear’s Vector 4Seasons Gen-3 carries the Three Peak Mountain Snowflake (3PMSF) symbol, meaning it can deliver performance in ice, slush and snow.
In-tyre technology, includes Goodyear’s Aqua Control Technology, Dry Handling Technology and Snow Grip Technology. The tyre is available in a wide range of sizes to fit 14 to 22-inch wheels, covering the majority of the country’s vehicles from compact hatchbacks to performance and luxury cars.
Andy Marfleet, marketing director UK&I, Goodyear, commented: “It’s great to see Goodyear on our TV screens as we continue the promotion for Goodyear Vector 4Seasons Gen-3. As the weather gets colder, Goodyear Vector 4Seasons Gen-3 can make the difference, providing enhanced grip, performance and confidence to drivers.”