ITV Sport host Laura Woods and ex-England Lioness turned broadcaster Karen Carney MBE have joined Continental Tyres ahead of the England Lionesses’ attempt to win the European Women’s Football Championships, hosted by England this summer. Conti is a long-term supporter of international women’s football, and has been delivering fan packs to encourage the nation’s football fever, as well as promoting the tyre brand’s association with the sport.
In its capacity as Official Partner of the England Lionesses, Continental has toured the UK with its Grip The Nation roadshow. It has distributed more than 13,000 free fan packs to help families, sports clubs and football fans get tournament-ready.
Those who attend the events on the ‘Grip the Nation’ tour put their football skills to the test for the chance to win branded footballs and exclusive merchandise, in a series of tyre-inspired challenges, including shots on target and fast-feet.
Continental’s new brand ambassadors, broadcasters Karen Carney MBE and Laura Woods, are creating exclusive content for Continental’s website and social channels, including putting the multi award-winning, ultra-high-performance Continental SportContact 7 tyre through its paces on the UK’s largest skidpan, at Mercedes-Benz World in Surrey.
Sports broadcasting legend Woods was also joined by ex-Lionesses in an exclusive insider preview to the Lionesses’ upcoming matches.
Pete Robb, marketing director for Continental Tyres, said: “Throughout our long-term partnership with the FA, it’s been so exciting to see how quickly the women’s game has grown.
“Our support for the game, from grassroots to the top level, means we’re making a real and measurable difference to the progression of women’s football – at the same time as getting our brand in front of families right across the country.
“It’s fantastic to have Laura and Karen endorse what we are doing. As the nation is gripped by the Lionesses this summer, we’ll be helping the team get to every match, safely and in style.
“Our football partnerships give Continental an exciting point of difference and help to ensure we’re front of mind for consumers when their next tyre replacements are due.”
Fan packs and merchandise are also available to consumers who register and play an interactive game on the dedicated Grip the Nation microsite.