Chris Helsel

A year after unveiling a prototype tyre containing 70 per cent sustainable materials, Goodyear has announced the upcoming market launch of such a product. It intends to begin selling tyres with up to 70 per cent sustainable-material content later this year. Details about the 70 per cent tyre set to launch in 2023 are thin on the ground, but a US market-focused Goodyear site invites “consumers interested in purchasing this tyre” to register for updates.

It’s unlikely your motoring future includes a moon buggy in the driveway, but a set of ‘space tyres’ may be just over the horizon. Goodyear is about to blast its tyre development off into orbit.