China

PRINX is a young, premium-orientated tyre brand with a strong focus on sustainability and design. The ambitious brand made its European debut in 2023, and unlike many others, its tyres are produced exclusively in Thailand. The brand also emphasises fuel-efficient tyres for SUVs, the use of renewable energy, and high-performance tyres for alternatively powered vehicles. Prinx tyres are developed and extensively tested in Europe, tailored to local weather conditions and high-quality standards, allowing them to benefit from the precise processes, sustainable production methods, and strict quality controls of the Prinx Chengshan group, to which PRINX belongs. This global tyre manufacturer combines decades of experience in tyre technology and production with advanced infrastructure and a vision for sustainable mobility. With its strong R&D capabilities, the group ensures that every PRINX tyre offers an optimal balance of performance, durability, and price, blending European design with Asian manufacturing excellence.

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