Italy

Known for its style, speed and performance marketing values, Pirelli & C. S.p.A. is a multinational company based in Milan, Italy, listed on the Milan Stock Exchange since 1922, with a temporary privatization period by the consortium led by the Chinese state-owned enterprise ChemChina. The company's car tyre strategy focuses on high performance products and for supplying best-fit tyres to cars. Indeed, in collaboration with car manufacturers, Pirelli creates markings, visible on the side of the tyre, that clearly identify the car brand. As a result Pirelli supplies original equipment tyres to some of the most prestigious car makers in the world, including: Lamborghini, BMW, Tesla, Volvo and many, many more. Known for its marketing excellence, Pirelli is famous for its annual calendar and currently supplies tyres to the pinnacle of motorsport - Formula One.

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