South Korea

Laufenn tyres are produced by leading South Korean tyre manufacturer Hankook. According to the company, the Laufenn brand aims to serve "smart, sensible consumers with a well-rounded range of quality products, which fit a variety of lifestyle needs through timely tyre performance upgrades and enhancement." Following its launch in 2014 in the US, Laufenn was launched in strategic markets including North and Latin America, Europe, Middle-East and Asia-Pacific regions, where it is run as the company’s second global brand.

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