WhatTyre has become a partner of TyreSafe. The consumer website is dedicated to helping drivers make informed decisions about tyre maintenance and replacement, so partnering with the leading UK organisation to extend its messages is a natural fit. As a sister publication to Tyres and Accessories and TyrePress, WhatTyre is uniquely positioned to reach a broad coalition of road users and the tyre suppliers that help them get from A to B. The reciprocal partnership will help ensure that crucial tyre safety information is disseminated effectively across the UK.
TyreSafe said the partnership marks a significant step forward in its mission to improve road safety through better tyre awareness. By collaborating with WhatTyre, TyreSafe will be able to extend its reach to millions of drivers, providing them with the knowledge they need to maintain safe and legal tyres. In exchange, TyreSafe will offer its expertise and resources to support WhatTyre in delivering accurate and up-to-date safety content to its readership.
Stuart Lovatt, Chair of TyreSafe, said: “We warmly welcome WhatTyre as a reciprocal partner. Their platform that educates consumers about tyre safety aligns perfectly with our mission. With their wide-reaching website we can amplify our message and ensure that more drivers understand the critical importance of tyre maintenance. Together, we can make a real difference in reducing tyre-related incidents on the roads.”
Andrew Bogie, Editor of WhatTyre, said: “Partnering with TyreSafe is a natural fit for us. As a publication committed to helping drivers make the right choices when it comes to their tyres, we see this collaboration as an opportunity to enhance our content with expert insights in tyre safety. By working together, we can provide our readers with even more valuable information that could ultimately save lives.”
This partnership comes at a crucial time, as TyreSafe continues to expand its efforts to raise awareness of tyre safety issues, particularly among young and new drivers. With WhatTyre’s support, TyreSafe aims to reach a larger audience and reinforce the importance of regular tyre checks, proper maintenance, and safe driving practices.
For more information about TyreSafe and its initiatives, visit www.tyresafe.org.
