Tomket Tyres has become the Official Global Tyre Partner of West Ham United F.C. under a new arrangement that will, amongst other things, give the tyre brand a presence upon the club’s LED pitch-side perimeter advertising system and matchday hospitality rights. Tomket says it will use the partnership to connect with the West Ham United fanbase and provide opportunities for fans to experience matchday hospitality packages and win signed merchandise via its official social media channels.
Established in 1997 and based in the Czech Republic, Tomket tyres now sell in over 60 countries. Tomket offers a range that spans over 450 sizes of summer, all-season, winter, AT, MT and TBR products.
“We are really pleased to be partnering with Tomket at a time of exciting growth and expansion for them,” comments Nathan Thompson, West Ham United’s chief commercial officer. “Through our global audience, we will support their push into new territories around the world, as well as growing their awareness in the current market.
“In a competitive tyre market, they have shown a clear dedication to be an industry leader which aligns with our vision as a club to continue pushing boundaries both on and off the pitch.”
Meticulously planned partnership
“Partnering with West Ham United continues our five-year presence in the Premier League,” adds Nathan Gould-Martin, global director of Tomket. Prior to this new tie-up, Tomket was an official partner of Newcastle United, starting in 2021.
“The partnership has been meticulously planned to enhance our global presence and reward our international partners. We look forward to welcoming both new and existing customers to London Stadium across the coming seasons,” Gould-Martin continues.
Radek Grill, chief executive officer and founder of Tomket, believes that partnering with West Ham United will play a key role in solidifying the brand’s position as a market leader. “On a personal note, seeing West Ham United win their UEFA Europa Conference League trophy in my home country with two Czech Internationals on the pitch was very special. I look forward to working with the Club in continuing to grow Tomket’s profile both in the Czech Republic and on a global scale.”