Following on from adverts we all know and love – Can you remember “Can’t get better than a Kwik Fit fitter” or the viral video of President Obama edited to say “This Kwik Fit can do”? – Kwik Fit has won gold for its most recent TV ad. The award came in the automotive category at the British Arrows, an advertising awards body which honours the best moving image advertising in the UK.
The film was created for Kwik Fit by the company’s advertising agency VCCP and highlighted the reasons why customers drive away happy every time they visit a centre or have Kwik Fit mobile visit them.
Kwik Fit won the Gold Arrow for automotive, ahead of campaigns by Volkswagen and Mercedes Formula 1. Other shortlisted companies in the category included the AA, Audi and Ford.
Tom Gentle, head of retail marketing, said: “… Day in and day out our teams are demonstrating fantastic customer service all across the country. We wanted to use the ad to highlight the care they take in looking after every customer and we’re delighted that we’ve been able to not only do that but also add some fun which helps us stand out.”
You can watch the winning video here:
https://www.britisharrows.com/winners/2025/reasons-to-drive-away-happy-every-time
