Hankook Tire & Technology (Hankook Tire) has released a new campaign brand film that highlights its engagement as exclusive Formula E tyre supplier. The film focuses on the performance and brand image of the iON Race electric racing tyres that Hankook Tire supplies to all teams participating in Formula E, including high-performance brands such as McLaren, Maserati, and Porsche.
The primary segment of the video showcases Hankook-shod GEN3 machines, the fastest Formula E race cars, which can reach a maximum speed of some 200mph (320 km/h). The film emphasises the driving performance achieved through the combination of high-performance supercars and advanced electric racing tyres.
Additionally, the film features the logos of high-performance supercar brands like McLaren, Maserati, and Porsche alongside the iON logo on the tyres. Hankook Tire comments that this cohesive visual narrative “emphasises iON as a leading premium brand in the global electric vehicle tyre market.”
The brand film is available on Hankook Tire’s official website, social media channels, YouTube, television ads, and other platforms.
