Hankook Tire bringing new Optimo car tyre brand to Europe

Hankook Tire bringing new Optimo car tyre brand to Europe

Hankook Tire is launching Optimo, a new car tyre brand in Europe in mid-2025. The brand offers a new second-line brand alongside the Korean manufacturer’s existing Laufenn brand. The Optimo product line-up will offer good market coverage with six essential products covering a broad range of summer, all-season and winter sizes. Hankook says the sub-premium market segment is “seeing increasing demand”.

The Optimo tyre range at launch will be:

  • The Optimo Summer GT ultra-high performance summer tyre in 16-20 inch sizes;
  • The Optimo Summer Touring in 14-15 inch sizes;
  • The Optimo All Weather all-season tyre in sizes between 14 and 18 inches;
  • The Optimo All Weather SUV all-season tyre in 17-19 inch sizes;
  • The Optimo Winter GT (from March 2025), a UHP winter tyre available between 16 and 20 inches;
  • And the Optimo Winter Touring (from March 2025), available in sizes between 14 and 15 inches.

The Optimo name comes from one of Hankook’s legacy all-season tyres. The manufacturer says the new brand will offer reliability and meeting high demand with a streamlined product portfolio covering all seasons and “a wide range of customer requirements.” Hankook adds that Optimo enters a market with intensifying competition. The tyres will emphasise performance and reliability.

Hankook will support the brand online and offline to build brand awareness and loyalty, so we can expect a marketing push this year to reinforce the brand’s credibility. It will “endorse” Optimo, in a move it says will help customers recognise it as a brand produced by a trusted and reputable manufacturer. The brand will be extended to further markets beyond Europe within the second quarter of 2025.

Hankook launched its second brand Laufenn in 2015, establishing it in the European market with a full line-up for passenger cars, SUVs, vans, buses and trucks. Hankook is an original equipment supplier to premium car manufacturers such as Audi, BMW, Mercedes-Benz, Porsche and Volkswagen.

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