Manchester City F.C. and Nexen Tire have announced a new virtual fitness challenge, Nexen Road to Man City. This free virtual race begins on 22 April and encourages participants young and old, with any level of fitness, to exercise and adopt a healthier lifestyle by getting out and being active over a 45-day period.
Participants can walk, jog or run to accumulate their steps using the Stepathlon platform and log them via their phone or other compatible device, as they virtually race around the globe and compete with fans all over the world for the chance to win hundreds of prizes and money-can’t-buy experiences.
Anyone wanting to take part can register for the challenge until the day before the official start. The Road to Man City app is available in both android and iOS formats. The @NexenRoadToManCity social channels will also feature weekly challenges and contests to get fans get motivated and moving during the race and registration period.
Connecting with fans never been more important
“Connecting with fans across the globe has never been more important and throughout the last year, the Club has continued to provide new and immersive ways for them to engage, wherever they are based in the world,” says Peter Laundy, Manchester City FC’s vice-president of partnerships, marketing and creative. “The Nexen Road to Man City is an exciting new activity for fans and sports enthusiasts alike to be able to stay close to all the action whilst improving their health and fitness and we hope fans worldwide will get involved.”
“Nexen Tire is thrilled to be part of this truly global initiative to keep fans fit, healthy, and active,” adds Travis Kang, Nexen Tire’s global chief executive officer. “This event, planned with Man City, is in line with our new ‘We Got You’ brand slogan, that is, to become a more helpful and convenient brand for consumers, anytime, anywhere. I look forward to everyone participating in this virtual event which also passes through Seoul, home of Nexen Tire, and hope it will be a source of fun for all.”