Davanti Tyres will remain the Official Tyre Partner of Everton Football Club in a multi-year deal. The new agreement extends a relationship dating back to 2017, making the UK-headquartered tyre brand one of the Merseyside club’s longest-standing commercial partners.
Premier League club Everton will help Davanti to increase global visibility and support its international development. The deal means eye-catching matchday branding at the newly-opened Hill Dickinson Stadium, as well as a strong presence across Everton’s growing digital and international social media channels.
Mark Rollings, Everton’s chief partnerships officer, said: “We’re thrilled to be extending our partnership with Davanti Tyres – a brand that shares our ambition, passion, and commitment to excellence.
“Over the past eight years, we’ve delivered successful activations, told powerful community stories, and brought Davanti Tyres’ brand to millions of people worldwide. This new agreement is a testament to the trust and results we’ve built together – and we’re excited for this opportunity to take things to a new level.”
Davanti tyres are sold on five continents, having launched a decade ago. Its tyres are designed, engineered, and tested using global industry expertise and produced in several of the world’s most advanced tyre plants.
Initially associating with Everton FC in selected territories, Davanti expanded its deal with the football club in 2022 to become a global partner.
Peter Cross, CEO at Davanti Tyres, added: “Everton has been a valued partner since 2017, helping us to expand our presence and engage with audiences worldwide. Over the years, the partnership has allowed us to connect with millions of fans through our innovative campaigns, memorable matchday moments, and a shared commitment to our local community and excellence.
“The Club’s global following, strong brand values, and ambitious outlook align perfectly with our own, and we are excited to build on this momentum and explore new opportunities together in this next chapter of our partnership.”
