The Bridgestone Potenza Sport performance tyre has become one of the manufacturer’s most celebrated success stories. The tyre has prevailed in multiple tests, winning accolades from independent testers such as Auto Express and AutoBild sportscars via superior grip in both wet and dry conditions, validated by external TÜV SÜD testing. Offered in 96 sizes from 17-22”, the Potenza Sport covers a very wide range of performance and supersport applications, gaining original equipment status with performance giants like Lamborghini, Maserati, and BMW.
Bridgestone says the tyre blends innovation in high-performance engineering with comprehensive feedback from motorists, making the Potenza Sport “purpose-built to empower drivers with control and confidence on the road.” The tyre combines confident dry braking and stability while also excelling in wet grip, with an EU label A-grade across the full line-up.
Bridgestone Potenza Sport has won many original equipment deals with marques such as Audi (Photo: Bridgestone)
Engineered ‘for the real world’
The development of the Potenza Sport began with extensive market research, where Bridgestone engaged with more than 3,800 motorists across Europe to understand what they want from a performance tyre. Their insights laid the foundation for a product engineered not just for speed, but for everyday control and confidence too.
Innovation is embedded in every layer of the Potenza Sport. Advanced 3D sipes in the tread pattern enhance stiffness and improve braking performance and wear resistance. An all-new compound, using an optimised formula and state-of-the-art mixing technology, boosts grip in both wet and dry conditions.
Meanwhile, a hybrid crown reinforcement enhances stability at high speeds, and a redesigned sporty carcass improves steering response while optimising rolling resistance.
Bridgestone says the Potenza Sport is also a showcase for Bridgestone’s forward thinking innovation. Developed using the company’s proprietary virtual tyre development technology, it allows engineers to simulate and predict tyre performance without the need to physically produce and test prototypes – providing a saving of up to 60 per cent in raw materials and emissions generated by the R&D process for original equipment tyres and 25 per cent or more in replacement tyres, according to Bridgestone figures. It also reduces design loops, eliminating up to 200 physical protypes and cuts physical vehicle testing by around 80 per cent.
Custom Potenza Sport tyres have already earned the trust of top-tier car manufacturers. Maserati selected it for the MC20 supercar, Lamborghini chose them for the Huracán STO and as original equipment, Porsche recently commissioned bespoke Potenza Spor tyres for the Macan Electric and the new Panamera.
“The Potenza Sport stands as a testament to Bridgestone’s long-standing legacy in premium high-performance tyres,” said Drew Chapman, consumer products sales director UK. “It brings together our deep motorsport heritage, cutting-edge engineering, and an unwavering commitment to delivering what drivers need most—control, confidence, and outstanding performance.”
“Developed through extensive research and innovation, Potenza Sport continues to embody Bridgestone’s premium quality, helping drivers unlock the full potential of their vehicles.”
