Arsenal F.C. has entered into a global partnership with the company behind the Westlake, Goodride, Chaoyang, Arisun, Trazano and Yartu tyre brands. As part of its agreement with the football club, ZC Rubber will have a marketing presence at all Premier League, Emirates FA Cup, and Carabao Cup games played at Emirates Stadium, starting on 2 December 2023 and continuing for the next three years.
“We’re thrilled to announce ZC Rubber as the latest addition to the Arsenal family,” says Juliet Slot, Arsenal’s chief commercial officer. “ZC Rubber is the seventh new partner we have welcomed in recent months, in addition to key renewals including our front-of-shirt sponsorship with Emirates. There’s never been a better time to join Arsenal and it’s great to have ZC Rubber with us on our journey.”
“We are delighted to be named as the official partner for Arsenal,” adds Henry Shen, vice president of ZC Rubber. “This partnership provides a fantastic opportunity for us to showcase ZC Rubber’s tyre brands and our commitment to global customers. It is our first time to take part in this global campaign with such a well-known club in Premier League enjoying long history and high reputation.
“Through this collaboration such as field ads, official social media, and player’s interactive events, we aim to enhance our brand awareness in global markets,” Shen continues. “We will be together with our customers and partners and expand our market share with our premium products featuring safety, value, and excellent performance. This is our commitment to consumers worldwide.”
Showcasing brands & commitment
According to ZC Rubber, this partnership provides an “exceptional opportunity” for showcasing tyre brands as well as the company’s “unwavering commitment” to global customers. Through LED field advertisements, a presence on official social media platforms, player interactions, and official club gifts, ZC Rubber aims to “effectively communicate the essence of its brands to football enthusiasts and fans worldwide.” The company will also organise exclusive events for its distributors and partners, offering them the opportunity to experience the excitement of live football matches at Emirates Stadium.
“This partnership highlights the company’s further ambitions for globalisation, standing alongside with valued customers and partners, and dedicated to increasing its market share with premium products featuring safety, value, and excellent performance. Beyond that, the company shares a common vision with Arsenal for sustainable development towards a green and sustainable future,” ZC Rubber states.
