General interest news and feature articles involving tyres, such as sports partnerships; tyre companies' social, environmental and charity projects; and how tyres play a role in various sectors of society.
Bridgestone Launches ‘Stay Safe This Autumn’ Tyre Safety Campaign
20 Oct 2025
Bridgestone has introduced two tyre safety initiatives as part of its “Stay Safe This Autumn” campaign, aligning with Tyre Safety Month. The campaign aims to raise awareness about tyre maintenance and reward responsible drivers. As part of the initiative, motorists who purchase two or more Bridgestone tyres in October or November will receive a complimentary winter safety bundle. This includes essential items such as a tread depth gauge, ice scraper, and a locking wheel nut bag to help drivers maintain their vehicles during colder months. For full details of the promotion, entry deadlines and terms and conditions, visit the official campaign page.
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The AA and TyreSafe joint research shows driver knowledge of tyre safety is severely lacking
20 Oct 2025
A joint study by The AA and TyreSafe, surveying over 22,000 UK drivers in May and July 2025, reveals a troubling lack of tyre safety awareness and poor maintenance habits. 61 per cent of respondents were unaware that driving on an illegal tyre could incur a fine of £2,500 per tyre, and 45 per cent did not know that each illegal tyre carries three penalty points: therefore, four illegal tyres could result in a driving ban. Only 65 per cent correctly identified the driver as legally responsible for tyre safety, while 34 per cent mistakenly believed it was the car owner.
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TyreSafe and NTDA join forces to boost tyre safety in the UK
15 Oct 2025
Two major organisations in the UK tyre industry, TyreSafe and the National Tyre Distributors Association (NTDA), have announced a new partnership aimed at improving road safety and raising awareness about tyre care. TyreSafe is a charity focused on tyre safety, while the NTDA represents more than 300 tyre businesses - accounting for around 2,000 points of sale - across the country.
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Hankook’s Dynapro range engineered for 4×4 performance
7 Oct 2025
Hankook is underlining the position its Dynapro range holds in the 4x4 market. According to the company, these tyres are designed to deliver exceptional performance across diverse terrains and weather conditions.
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Just 2 illegal tyres could cost new drivers their licence
24 Sep 2025
TyreSafe is warning that just two illegal tyres could cost new drivers their licence in its new flagship Young Driver Campaign. The campaign coincides with the National Police Chiefs’ Council’s (NPCC) Operation Spotlight – a nationwide road safety operation targeting young drivers – running from 22 September to 5 October. The simple core message is that driving with unsafe or illegal tyres carries fines of up to £2,500 and three penalty points per tyre. For new drivers in their first two years on the road the six penalty points accrued for two unsafe tyres is enough for an automatic licence revocation.
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Record-breaking EV rides on Giti tyres
8 Sep 2025
Yangwang is not a household name, at least not yet. The brand from Chinese vehicle maker BYD produces high-end cars and SUVs, including the Yangwang U9 all-electric supercar. On 8 August, a Yangwang U9 Track Edition set a new global electric vehicle (EV) top-speed record of 293.54 mph / 472.41 km/h at the ATP Automotive Testing Papenburg test track in Germany, officially making it the world’s fastest EV. Giti Tire is proud of the role its tyres played in securing this record.
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Back to School warning as millions to do school run on illegal tyres – Bridgestone
29 Aug 2025
Parents taking to the school run next week should first carry out vital tyre checks to keep their families safe. Tyre manufacturer Bridgestone warns that its latest research shows 63% of motorists will wait until their car fails its MOT before replacing tyres. Meanwhile 11% admit to driving on bald, illegal tyres before replacing them. With millions of parents set to take their children to and from the school gates next week, Bridgestone says the time is right to uncover this often-hidden danger. More information on how to keep your tyres safe is available on Bridgestone's website.
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TyreSafe’s equine tyre safety campaign warns of horsebox, trailer tyre ageing danger
27 Aug 2025
TyreSafe has launched a new road safety campaign targeting horse owners, riders, and transporters. The road safety charity describes the new campaign, which was filmed on location at Solihull Riding Club and at Lancashire Constabulary's Mounted Division HQ, as its first-ever equine tyre safety campaign, equating the safety of vehicles’ rubber with animal safety. Developed in conjunction with the British Horse Society and supported by The Pony Club, the campaign provides a complete toolkit of resources, including a step-by-step guide, a downloadable leaflet, an educational video (see below), and shareable social media assets. The campaign responds to a sharp increase in the number of towing-related incidents in 2024.
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Pirelli celebrating 500th Grands Prix
27 Aug 2025
This weekend’s Dutch Grand Prix marks a milestone for Pirelli in Formula 1, as the race will be the five hundredth round in which the Italian marque has been officially present. Pirelli’s history with the top-flight motorsport series dates back to 13 May 1950 and the British Grand Prix, which was also the very first world championship event.
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