New Tyres

Worldwide, Bridgestone Corporation is involved with one single tyre joint venture, its partnership with Turkey’s Sabanci Holding. Named Brisa, this venture operates plants in Izmit and Aksaray and produces passenger car tyres under the Bridgestone and Lassa brand names. The Brisa footprint also includes a R&D centre that delivers around 120 new products a year. One of these is the Lassa Revola, a summer comfort tyre that’ll be no stranger to anyone familiar with the Bridgestone Turanza T005.

The Continental winter tyre portfolio has grown with the addition of the WinterContact 8 S. From launch, this new winter tyre for high-performance vehicles will be available in fitments for 19- to 22-inch rim diameters and rated up to W, for speeds as high as 168 mph (270 km/h). All dimensions are EU tyre label ‘B’ rated for rolling resistance.

Over two years after its initial reveal, the Hankook Dynapro HPX, designed for SUVs and 4x4 vehicles, is now available in the UK and Europe. As of June 2024, Hankook Tire & Technology offers the Dynapro HPX in all standard tyre sizes ranging from 16 to 19 inches.

Introducing the new Cinturato All Season SF3, a tyre Pirelli has "designed specifically for city drivers of medium and compact cars who need a safe solution all year round." Since April, Pirelli has been rolling out the SF3 range in sizes for 16- to 20-inch rim diameters, building on the success of the Cinturato All Season SF2 that it launched just three years ago.

Falken has unveiled its newest tyre, the Ziex ZE320, which features sustainable rice husk silica in its production. This model replaces the current Falken Ziex ZE310 Ecorun tyre and promises improved performance and greater environmental friendliness, according to the company. The initial twelve sizes of the new tyre will arrive in Europe by early summer 2024, with an additional 48 dimensions following by spring 2025.

Goodyear has announced plans to expand its UltraGrip Performance 3 winter tyre range significantly throughout 2024. During the year, the tyre maker will introduce over 40 new SKUs to the market. Many of these new additions are already available, and Goodyear states that this expansion not only boosts its presence in the winter tyre segment but also highlights its commitment to this market.

A new generation BFGoodrich all-terrain tyre is on its way. In the USA, BFGoodrich Tires has announced the launch of the BFGoodrich All-Terrain T/A KO3, with the first sizes available from this month. The tyre maker has not yet confirmed a specific timetable for the KO3’s UK and European release.

Yokohama Europe previewed its latest 4x4 tyre, the Geolandar A/T4, alongside the Geolandar CV S4 all-season SUV tyre in the snow of the Swedish Arctic at the start of March. The event also showcased the rest of the company’s western European and Nordic friction winter tyre range and gave an update on the European business’s strong growth and continued plans for a European tyre manufacturing facility.

The Bridgestone Turanza 6 summer touring car tyre is designed with regular motorists’ needs and expectations. Suitable for combustion engine-powered cars or the latest electric vehicles, the tyre harnesses Bridgestone’s efficiency and sustainability boosting Enliten technology to enhance battery range or reduce fuel consumption, while also offering “best-in-class” wet grip. The tyre builds on Bridgestone’s award-winning Turanza T005 and the T001 Evo, with a tyre well balanced for UK road conditions and the wide range of cars now on the country’s highways.