Tyre Safety Month

Bridgestone spread the tyre safety message to hundreds of motorists in October at two events. The tyre manufacturer conducted free tyre safety checks and distributed informational postcards at Roadchef’s Norton Canes Services on the M6 Toll in Staffordshire on 19 October, and at Ireland’s Japfest in Mondello Park, where it encouraged young drivers to get into the habit of checking their tyres regularly. The postcards were designed to emphasise the importance of checking tyres and highlight that each vehicle has only four contact patches with the road and they featured safety tips and maintenance advice for future reference.

TyreSafe supported Sophie Lyden from Westgate Tyres at the Safe Street event on 22 October. Held at the Morecambe FC ground, the event was the result of a collaboration between several road safety stakeholders. It was organised by FreshDriversUK and Racing4RoadSafety, with contributions from Lancashire Fire and Rescue Service (FRS), Lancashire Police, Lancashire County Council Road Safety Team, National Highways, tyre wholesaler Bond International, Westcotec and more, as well as local independent tyre retailer Westgate Tyres. All participants demonstrated their commitment to enhancing road safety within the community.

Tyre safety has been discussed in detail in two episodes of the Driving for Better Business podcast. The chair of road safety organisation TyreSafe, Stuart Lovatt, provided tyre safety insights for all drivers, focusing on company cars and grey fleet. Among other topics, he discussed tyres for electric vehicles, issues to be aware of when fitting part-worn tyres and October’s Tyre Safety Month. Tips focus on mitigating risk, saving money and staying safe when driving for work. Both episodes are embedded below.

With the approach of more treacherous driving conditions in autumn and winter, tyre manufacturer Bridgestone is urging motorists to check the condition of their tyres. The tyre giant said the “deflating” findings of its latest survey of 2,000 UK drivers reveal so many drivers are currently taking by failing to check the condition of their tyres regularly. The survey suggests that many drivers simply do not understand tyres’ impact on the safety of their car.

Halfords’ Tyre Safety video game, 20,000 Miles in Two Minutes has now been played over 7,000 times, revealing that many drivers lacked basic safety knowledge. But what did it reveal about basic safety knowledge amongst the UK driving public?

A leading road safety charity is reminding drivers to check their tyre tread regularly using advice provided in a brand-new film-based production from TyreFlix, called Judge Tread. TyreSafe is the UK’s only charity dedicated to raising awareness of the importance of tyre safety and regular tyre maintenance checks. Its annual campaign is focussing on encouraging drivers to ensure their tyres are Ready for ACTion by checking Air pressure, Condition and Tread.