sponsorship

Bridgestone is preparing for its role as Olympic and Paralympic Games Paris 2024 supporter with its UK ambassadors, the five-time Swimming medallist, Adam Peaty, and Freestyle BMX gold medallist, Charlotte Worthington. Bridgestone’s campaign is themed around the phrase, “Prepared to perform”, and the tyre manufacturer will present insights from its ambassadors on some of the aspects of their preparation, starting with the process of visualisation.

Hankook Tyre UK is sponsoring the Open Day taking place on Friday 4 August to celebrate 20 years of the Warwickshire and Northamptonshire Air Ambulance. Entry to the event at Chester House Estate in Northamptonshire is free and the Open Day will feature stalls, activities, music and entertainment as well as a chance to get better acquainted with the service’s helicopter, provided it isn’t called out on mission.

Yokohama has ended its Chelsea shirt sponsorship after “five very successful years”. However, the Japanese tyre manufacturer will now be the team's Official Global Tyre Partner. Mobile network Three has since been named as the new shirt sponsors in a three-year deal. Three’s logo will appear on all of Chelsea’s shirts from 2020/21, including Chelsea Women and Academy sides as well as the men’s team.

Over the years football has become an important part of tyre marketing. For example, Falken is partnering with 18 clubs in Germany, England, France, Italy, Poland, Spain and - for the first time – Belgium for the 2019-2020 season.