football

Arsenal F.C. has entered into a global partnership with the company behind the Westlake, Goodride, Chaoyang, Arisun, Trazano and Yartu tyre brands. As part of its agreement with the football club, ZC Rubber will have a marketing presence at all Premier League, Emirates FA Cup, and Carabao Cup games played at Emirates Stadium, starting on 2 December 2023 and continuing for the next three years.

Tomket Tyres has become the Official Global Tyre Partner of West Ham United F.C. under a new arrangement that will, amongst other things, give the tyre brand a presence upon the club’s LED pitch-side perimeter advertising system and matchday hospitality rights. Tomket says it will use the partnership to connect with the West Ham United fanbase and provide opportunities for fans to experience matchday hospitality packages and win signed merchandise via its official social media channels.

Manchester City Football Club has signed a fourth partnership agreement with Nexen Tire. If the shirt number in the official photo is anything to go by, the latest multi-year deal extends to 2026 and thus covers the club’s tenth anniversary with the tyre maker.

Everton and Davanti Tyres have used their partnership to help a local grassroots football club which lost all its sporting and fitness equipment in an arson attack. MSB Woolton FC, which hosts 151 teams at its Camp Hill base in south Liverpool, was devastated after storage units packed with all their goalposts, balls, cones, boots and bibs, was set ablaze last month. Club volunteers quickly reacted by fundraising; Everton Global Tyre Partner Davanti Tyres, which has Merseyside roots and is based near the city, have made a generous £3,000 donation to help the fund on its way.

The ongoing partnership with Manchester City F.C. isn’t the only football activity that Nexen Tire is maintaining during the current season. The tyre maker has announced an extension of its sponsorship of German Bundesliga club Eintracht Frankfurt e.V. The freshly-reaffirmed relationship will continue through to the 2024/25 season.

The new Premier League season begins today, and Nexen Tire confirms it will continue its partnership with Manchester City F.C. in 2022/23. When players take to the field in their first-round encounter with West Ham United on Sunday, the tyre maker’s logo will again proudly feature on the left-hand shirt sleeve, as it has since 2017.

ITV Sport host Laura Woods and ex-England Lioness turned broadcaster Karen Carney MBE have joined Continental Tyres ahead of the England Lionesses’ attempt to win the European Women’s Football Championships, hosted by England this summer. Conti is a long-term supporter of international women’s football, and has been delivering fan packs to encourage the nation’s football fever, as well as promoting the tyre brand’s association with the sport.

Yokohama-backed Chelsea FC secured more major silverware last week, with a victory at Belfast’s Windsor Park in the European Super Cup. In the first ever competitive fixture between the two teams, it sat all square at 1-1 at the end of 90 minutes and no further goals were added in extra time. The Blues went on to lift the trophy for only the second time in the club’s history with a nail biting 6-5 penalty shootout victory.

Manchester City F.C. and Nexen Tire have announced a new virtual fitness challenge, Nexen Road to Man City. This free virtual race begins on 22 April and encourages participants young and old, with any level of fitness, to exercise and adopt a healthier lifestyle by getting out and being active over a 45-day period.