concept tyre

Customisation, aerodynamics, and design – for Goodyear, these qualities “lie at the heart” of its collaboration with the reborn Lancia brand. Goodyear was the manufacturer of choice to produce a bespoke tyre for the Lancia Pu+Ra HPE concept car, the first vehicle of the new Lancia era and a full-electric car that “represents the vision of the brand in terms of design, interior home feeling, sustainability, electrification and technology.”

Cars in the sky, even DeLoreans, remain pie in the sky. But Goodyear will be ready should the flying car one day become reality. After showing earthbound motorists its concept for “autonomous, flying cars of the future” at the Geneva Motor Show in March, the tyre maker is presenting the Goodyear AERO to an entirely different audience at this week’s Paris Air Show.